This Settlers of Catan magazine campaign was inspired by the different types of players that emerge during a game. Drawing from real-life experiences and exaggerating those personalities, we developed distinct character profiles. Influenced by classic video game ads, we narrowed in on the archetypes we wanted to feature. The copy evolved beyond simple profiles, it became a glimpse into the dynamic, unpredictable world of Catan.

Art Director Gabe Trompeta - Copywriter Jackson Huynh