Tasked with creating a social media campaign for G-Shock, we set out to uncover what truly made the brand stand out. We found that G-Shock is built to last, outperforming smartwatches in durability and reliability. From there, we explored even more advantages the brand had to offer. The result: a campaign that highlights G-Shock’s strengths through quick, snappy Instagram posts designed to capture attention and drive engagement.

Art Director Nate Bretzel - Copywriter Jackson Huynh