Jackson Huynh Copywriter

Tasked with creating a social media campaign for G-Shock, we set out to uncover what truly made the brand stand out. We found that G-Shock is built to last, outperforming smartwatches in durability and reliability. From there, we explored even more advantages the brand had to offer. The result: a campaign that highlights G-Shock’s strengths through quick, snappy Instagram posts designed to capture attention and drive engagement.

When allowed to work with the National Forest Foundation, we jumped at the chance. The foundation’s mission is powerful, and we were responsible for honoring it. Through research, we uncovered a key insight. While people feel a strong connection to the forest, many are unaware of the impact they have on it. That realization shaped our creative direction, where we set out to design billboards that would grab attention and spark awareness.

We were tasked with building a unique brand for an ambitious software product, designed to challenge a 400-year-old system. Our first step was understanding the landscape, researching what other programs were doing, and identifying opportunities to stand out. After careful consideration, we landed on a name that captured the app’s mission: Symphy. With the name in place, we brought the brand to life. Designing a logo, developing a mobile app interface, creating a take-home calendar, and building a website. Every element worked together to shape Symphy into a cohesive, modern experience.

This Settlers of Catan magazine ad was inspired by the different types of players that emerge during a game. Drawing from real-life experiences and exaggerating those personalities, we developed distinct character profiles. Influenced by classic video game ads, we narrowed in on the archetypes we wanted to feature. The copy evolved beyond simple profiles, it became a glimpse into the dynamic, unpredictable world of Catan.

Over four months at Shift Lab, our team collaborated with six unique clients: TimeTalks, ServiceEase, MakeupByHolly, Transformative Changes, Cocogin, and Dress for Success. From social media and copywriting to strategic research and logo redesigns, we tackled each brand’s needs head-on. We crafted detailed creative briefs and delivered every asset on time. It was fast-paced, challenging, incredibly rewarding, and we’d do it all again in a heartbeat.

Team Box (Bella Eccleston, Gabriel Trompeta, & Jackson Huynh) partnered with VCU Health to raise awareness for their Pathways program. The mission resonated with us, so we set out to learn what students knew about it. To our surprise, many had never heard of the program, and many said they would have loved to join if they'd known it existed. With that insight, we knew what had to be done. As a team, we developed an entirely new brand identity: VCU Health Horizons. A name that stands out, with its voice and presence. We created a new logo, fresh pamphlets, and a dedicated social media presence, all designed to bring VCU Health Horizons to life and make sure its benefits are seen, heard, and remembered